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Almost many years following the introduction of fleece fabric to sportswear and casual wear its arch nemesis, wool, has resurfaced for the exact purpose of taking back its crown. Sports stores are actually instrumental in bringing back wool as being a viable alternative to the widely used synthetic fleece fabric.

Rebirth of Wool

Wool has possessed a rebirth with companies promoting a different blend called merino wool and that is claimed to get finer and more lightweight in comparison to traditional wool. It’s got even been in comparison to cotton in feel. A number of the companies profiting from this wool revolution are Icebreaker Ltd. an outdoors apparel manufacturer from New Zealand and SmartWool a business from Colorado that specializes in outdoor apparel base layers. They promise that client demand has gotten the crooks to grow their inventory and sales figures have established reasonable increase.

Patagonia, another outdoor apparel company, has increased substantially its inclusion of wool within the output of their base layers; an estimated 57% from the base layer is made from merino wool using the 43% made up of a mix of fleece fabric and recycled materials. Chris Hawson, a purchaser at Paragon Sports that deals with specialty sports products, claimed that “Demand has grown dramatically.” The corporation has adjusted its inventory to allow for wool products that now comprise 50% of the base-layer business.

Wool and Casual Wear

One of the greatest draws of merino wool for consumers is that most items might be coupled with casualwear items including jeans and skirts without looking “off”, sloppy or too sports-like. Merino wool base layers also pulled ahead of the synthetic fleece fabric with regards to odor control. According to satisfied merino wool user, Jake Jefferson: “I wear synthetics and i also can start smelling it after five days.” He compared it to his use of merino wool layers for double that period and claims that although he smelled unpleasant his merino wool shirt has not been as bad.

Wool along with the Environment

Supporters of merino wool have likewise raised the ever-present environmental issue. Arguments are actually help with regarding wool’s being more environmentally sensitive in comparison to the synthetic fleece fabric. The CEO and founding father of Icebreaker, Jeremy Moon, claims that the chemical finishes employed in manufacturing synthetic fleece wears off after repeated washings which lessens its functionality. The relevance from the use of recyclable materials within the output of fleece fabric is also questioned because of the energy consumed in converting the products to use.

But does Fleece fabric STILL conquer Merino wool?

However, fleece fabric continues to have a major business within the creation of outdoor apparel. Fans from the synthetic material prefer it because it is low maintenance and much less scratchy. It’s got also been able to evolve featuring its customers using the introductions of innovations such as the inclusion of spandex in most styles of fleece pullovers to get a more comfortable fit. Many manufacturers are employing recyclable materials within the coming of their fabric too.

The main selling points of merino wool are its departure from the “uncomfortable” feel caused by wool products as well as supposed positive environmental impact. Manufacturers of wool products are actually aggressive within their marketing strategies and this has triggered a rise in demand from interested consumers. With that said, merino wool products also cost 30%-50% in excess of synthetic polyester products. This will likely attract customers who’re interested in price, quality and prestige but sometimes dissuade the normal consumer who likes to keep costs down.
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