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One of the most powerful techniques for getting your message across as a presenter is giving your catch phrase.

What’s that, you may well ask?

Consumption phrase is that clear, concise, catchy, jingle-like, slogan sounding, and frequently rhythmic-in-nature verbal expression that paints a compelling picture within your point. It could also be your point. It provides your audience an anchor to fall back on, or spring toward as you’re telling your story.
Contemplate it: if you finish speaking you’ll want your audience to take in don’t forget whatever you said. Facts are that’s extremely difficult. It doesn’t matter how dynamic, inspirational or motivational that you are, it certainly can’t happen. They’ll forget the majority of your message by the point they choose their house keys.

That is where your catch phrase comes in…
Your catch phrase triggers their memory of a particular story or lesson. It provides your audience something significant to run away with. It puts the “Oh, I recieve it now” response on the faces and in their minds.

Some situations of catch phrases could be:
“And time stood still;

“Not available for purchase – no matter what; and…
“For beginners only.”

Likelihood is you’ve probably heard a speaker go everywhere back with her speech. Rather then moving you one way, she goes into 3 or more. It’s probably she didn’t create her story around a straightforward catch phrase.

The main factor with a memorable speech is to make your stories around your catch phrases. Most speakers, even many professionals, do not do this. At the best I would not get it done often enough.
But simplicity wins out over complexity each and every time. Along with a catchy catch phrase is just as powerfully simple when they come.

Consider three ideas for creating your catch phrase:

1) The fast stack. Just keep it short and straightforward. No long or arduous sentences. Remember, a pithy and punchy phrase increases results as it’s more catchy and simpler to recollect plus repeat.

2) The lo-tech vocab. Avoid words which might be not easy to pronounce as in the components on the cereal box. You wouldn’t want to generate confusion or blank stares from a audience. And grow faraway from industry lingo unless you’re talking to that particular industry.

3) The real reason for the rhyme. Rhymes within phrases are probably the easiest to recollect. They’re cute, rapid and require no work to develop. There are also websites that assist you look for rhyming words.

If you wish your audience to recollect you, your stories, and lessons, make a few catch phrases that tie-in using your stories. Or another way around – make your story around a catch phrase. It’s just about the most powerful tools any presenter can use to enhance her message.
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